Innovation assessment, understanding of your markets and customer experience, consulting, or training – whatever your needs are, our teams will provide you with the best support. With over 35 years of experience and our proven methodologies, Strategir is the dependable partner for all your marketing projects.
Product test
Service testing
Concept test
Price test
Sniff test
Design thinking
Packaging test
Strategir understands just how vital innovation is for our clients. We are committed to supporting you at all the stages of your thought process, in line with challenges you are facing.
We also know that there is not just one innovation process or culture. This is why we have chosen to be 100% agile and ad-hoc agency to adapt to your culture, your needs and your unique challenges.
We support you from the beginning of your innovation journey, starting at the exploratory phase to discover new opportunities. We also help you at the further development stage for prioritisation of your ideas. You can continue to count on us at the pre-launch phase to validate and evaluate your propositions.
At Strategir, innovation is also our motto, so we can go further with our analyses, renew our data collection methods, and gain advantages in our methodological practices. We always have a collaborative approach for innovation, brainstorming and launch approaches that fit your needs.
U&A
Framing study
Segmentation study
Exploratory
Quali
Understanding evolutions in the market and the targets is the key to a successful brand strategy. At the same time, digital and multi and cross channel experiences have changed the game when it comes to customer expectations, their paths to purchase and their relationships with brands. A profound knowledge of your market and its transformations is the first essential step to stay ahead of your competitors, identify growth opportunities and build customer loyalty.
At Strategir, we think that hybrid and modular solutions are essential to support you to gain the right market and consumer knowledge. More than ever, it is vital to closely meet your specific needs to generate reliable and meaningful insights, that lead to fully informed decision-making.
With the carefully selected qualitative and quantitative experts, backed by authentic industry knowledge, our teams are well-equipped to guide you in identifying and capitalising the full business opportunities.
Journey Study Omnichannel Customers
Balance Sheet Categorical
UX testing
VR implantation test
Enhancing customer experience has become a priority for brands. The challenge is to create a memorable, distinct and satisfying experience that can strengthen the brand/consumer relationship, to ultimately foster loyalty and encourage endorsements.
Through the consumer journeys, up to the moment of purchase and consumption, their experiences need to be perfect and perceived to be personalised.
However, it is clear that not all consumers are sensitive to the same factors of influence and engagement factors during their decision, purchase and consumption journeys. An individual may have different reactions to the product depending on the contexts and occasions.
With the understanding of the impact factors, Strategir offers support for you to build the best shopper and consumer experience and win in your competitive universe.
Workshops
CSR advice
Strategir
Academy
MCA® for Sustainability
To provide support for your insight requirements, our experts are proficient in various domains, offering consulting interactions with your teams and/or training at various levels.
Strategir is committed to our CSR (Corporate Social Responsibility) policy.
Strategir works together with the clients in the development of more virtuous offers for their consumers, with our marketing expertise and knowledge in sustainable development.
Strategir embraces the values of solidarity and mutual support to build on trust, transparency and respect with its stakeholders.
Strategir cultivates a professional environment that prioritises the fulfilment of its team members by fostering empowerment.
Strategir adopts actions of solidarity, as well as sound resource management.
