Complex products : how to convince and convert your customers ?
Some innovative products such as financial services or technological products are both familiar and everyday, but very difficult to understand for a future buyer.
Some innovative products such as financial services or technological products are both familiar and everyday, but very difficult to understand for a future buyer.
In this 30 minute webinar we will give you an overview of how sustainability is implemented on pack.
Through research results, we will reveal key insights to help you better understand how consumers react to offers that make ever stronger claims.
Come and discover how Strategir combines passive measures, quantitative and qualitative online surveys to activate insights and guide its clients towards a successful digital and omnichannel strategy.
We offer you an overview illustrated by numerous examples of how these key messages are delivered around the 3 pillars of sustainability: health, environment and ethics.
It is no longer brands that inspire consumer habits, but consumers who dictate their vision and new market trends… Hence the imperative need for you to evolve in concert with your targets.